Late Comers Can’t be achievers

Time - that’s what always been the worst managed part of time group products. But the organization is such a huge one that they have sustained every where they have entered, though they are not the market leaders. There are many who still read times of India for articles related to bollywod stuffs but never for anything serious. They started ZOOM when people in India were bored with the entertainment channels and then came TIMES NOW (I think u must have heard about it – no kidding I love to watch THE GAME program of this channel). timesJOB is online for quite a time but it was late to got the investiture. Naukri was a novel & innovative idea in late nineties and still the leader in job market portals in India. Monster and Jobsahead came up with new technologies and huge investment and both were early starters but timesJOB came to the market when it was saturated and had nothing new to offer. But it took some market share because of the money they spent on advertisement and with the power of indiatimes and times of India it was able to sustain the competition. So, the question arises – can the late comers – following other successful models will be the achievers? If not then why biggies do it. I am not sure if it is lack of enough innovative ideas or the easier path to be successful that motivates companies. But it is being done regularly in Indian business arena. I am against the fact that if one FM channel exists then we don’t need another one but the entrant should come up with something new else it does not make any sense for a consumer like me. Coming back to the business model of Naukri, it was an instant hit and got all the headlines during its early age because the idea was fresh but the company did followed the achievements of Bharatmatrimoy and launched Jeevansathi which has failed to bring much visitors to the site after many advertisement campaigns on TV. So where does things stand? My bet - if you believe in business then think something out of box, which no one else has ever imagined about. After your success many biggies will follow but will never be able to catch you.